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Webflow product editor

Add Webflow products faster. Custom fields included.

Flowcommander reads your store’s own Products and SKUs collections and builds an editor from them. Every custom field shows up with your Webflow help text, photos go straight to Webflow Assets, and references are picked from real CMS items.

Connect your store See the live demo
  • Your data stays in Webflow
  • Read & write via the official Webflow API
  • Cancel anytime

Built from your CMS

If it’s in your collection, it’s in the editor.

Agencies design product collections with all sorts of fields: tasting notes, allergens, “pairs with”, care instructions. Flowcommander doesn’t guess. It reads your Products and SKUs collections and shows every field, with Webflow’s help text right under it.

  • → Rich-text descriptions
  • → Categories and other references picked from real CMS items
  • → Physical, Digital or Service product types, which control shipping

Photos

Drag, drop, done. Straight into Webflow Assets.

Upload product photos in the editor and they land in your site’s Webflow Assets, attached to the product. No downloading, re-uploading or hunting for the right image field.

Webflow’s built-in tools vs. Flowcommander

TaskWebflow, built inFlowcommander
Custom fields Add custom fields to Products and Categories; defaults can’t be edited. Every custom field shown automatically, with help text.
Description Default Description is plain text; add a rich text field for formatting. Rich-text descriptions.
References Pick referenced items in the CMS item form. Pick from real CMS items in the editor.
Publishing Save as draft or publish the item / site. “Publish to live site” or “Save to Webflow only”.

Webflow details checked 7 Oct 2026 against Webflow Help: Ecommerce Collections overview.

Learn the Webflow side

Every guide works without Flowcommander. We just show the faster way where there is one. Browse all guides.

Questions, answered

How do I add a product in Webflow?
In Webflow, go to the Ecommerce panel › Products › New Product, fill in the default fields (name, price, images, SKU and so on) plus any custom fields, then publish. Bulk adds can go through CSV import in the Designer. Our product management guide covers both.

Will my custom fields show up?
Yes. The editor is generated from your store’s own Webflow Products and SKUs collections, so every custom field appears, with the help text you wrote in Webflow.

Can I upload photos?
Yes. Photos upload straight into Webflow Assets.

Can I pick categories and other references?
Yes. Category and other reference fields let you pick from your real CMS items, not type IDs.

Does saving publish my site?
You choose: “Publish to live site” or “Save to Webflow only”.

More on the bridge

T-minus 5 minutes

Your CMS, as a product form.

Connect your store and the editor builds itself from your collections.

Connect your storeSee the live demo
  • Your data stays in Webflow
  • Read & write via the official Webflow API
  • Cancel anytime