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The marketing & operations platform for Webflow

Everything your Webflow site needs to run and grow.

Run your store, handle every enquiry and grow your list from one command centre. Proper sales reports, faster fulfilment, a shared inbox for your Webflow forms, plus pop-ups to turn visitors into subscribers. Everything writes straight back to Webflow.

Connect your Webflow site See the live demo
  • Your data stays in Webflow
  • Read & write via the official Webflow API
  • Cancel anytime
No Shopify migration

The problem

You shouldn’t need three tabs to post one parcel. Or answer one form.

Webflow is brilliant for building a beautiful site. Running one is another story. The ecommerce back office is basic, and form enquiries live in notification emails, so teams end up juggling the Designer, the Editor, spreadsheets, forwarded emails and Zapier. Some move to Shopify just to get a decent admin panel.

Sales reports?
You get the basics. Anything deeper usually means an export and a spreadsheet.
Order notes?
Gift messages and custom checkout fields are in there somewhere. Hope you spot them before you seal the box.
Variants?
Editing a product with a few options means a lot of clicking through SKUs.
Customers?
There’s no real customer view. Who’s ordered four times? Good question.
Pop-ups and email capture?
Not built in. Time for another tool.
Form enquiries?
Webflow stores them and emails a notification. Then they get forwarded, double-answered or lost. Who’s replying to the wholesale lead?

The tour

Everything you wish the Webflow back office did.

Built for the boring, important bits of running a shop, or just a busy Webflow site. Here’s what’s on the bridge.

01 · Dashboard

Sales reports that actually report.

Net sales, orders, average order value and customers, each compared with the previous period. Plus top products, top countries, order status and new vs. returning customers.

Explore analytics →

02 · ⌘K

Jump anywhere.

A command palette for any order, product or customer.

03 · Tracking

Tracking in the shipped email. Every time.

Tracking is saved before fulfilment, so Webflow’s “order shipped” email includes it.

  • Royal Mail
  • Parcelforce
  • DPD
  • Evri
  • Yodel
  • DHL
  • UPS
  • FedEx
  • USPS

04 · Variants

“Box size: 3 / 6 / 12.” Done.

Create options and every combination gets its own price, photo, SKU and stock.

05 · Product editor

Every custom field. Even the weird ones.

The editor is generated from your own Webflow Products & SKUs collections, help text included. Upload photos straight into Webflow Assets.

06 · Forms Inbox

Your Webflow forms. Finally handled.

One shared inbox for every form on your site. Assign enquiries, set a status, add notes and tags, and see the customer’s orders right next to their message.

See Forms Inbox →

07 · Customers

Know your regulars.

A customer list built from your order history: lifetime spend, orders, last order.

08 · Inventory

Low stock? You’ll see it.

Products ranked by sales and units sold, with low-stock warnings.

09 · Marketing

Pop-ups that grow your list.

Announcement bars, discount pop-ups, smart targeting and signups per campaign.

See every feature

Marketing Live

Run the shop.
Grow the list.

Webflow doesn’t do pop-ups or email capture. Flowcommander does: discount pop-ups and announcement bars that turn browsers into subscribers, with targeting so you’re not shouting at everyone, and numbers so you know what worked. Try it below.

See all marketing features

Campaign type

Reveal code after signup
Targeting
  • Only on /shop pages
  • After 8 seconds
  • After 50% scroll
  • On exit intent
  • Mobile only
  • Once per visitor

Shows on /shop pages · after 8s · once per visitor

Views

4,210

Clicks

612

Signups

238

Demo. Numbers are illustrative.

Pop-ups & announcement bars
Both, with email capture built in.
Discount codes
Show the code straight away, or only after they sign up.
Targeting
By page, delay, scroll depth, exit intent, device and frequency.
Tracking
Views, clicks and signups for every campaign, plus a subscriber list.

Subscribers sit next to your customer list, so you can see your buyers and your list in one place.

Orders & fulfilment

Read before packing. Not after.

Every order gets a “Read before packing” box. It pulls out customer notes and custom checkout fields, like gift messages and phone numbers, and turns gift-set contents into a packing checklist. No more “Happy birthday, Dad” going to the wrong Dad.

  • → Search by order number, name, email, product or note text
  • → Filter by status, sort by newest or highest value
  • → Fulfil with courier + tracking. Links fill in automatically
  • → Refunds need a type-to-confirm check. No oops-clicks
How order management works
Gift order

Order #1047 · Unfulfilled

Priya S.

Leeds · 2 items

£48.00

⚠ Read before packing

Gift message
“Happy 40th, Sam! Don’t eat them all at once. x”
Phone (checkout field)
07700 900123
Customer note
Please leave with the neighbour at no. 12.
Gift set packing checklist
Royal Mail · TT 3920 1184 2GB
Fulfil →

Before / after

Webflow admin vs. Flowcommander

Drag the handle. Left is how most Webflow store owners post an order today. Right is the bridge.

Illustration. Your mileage (and tab count) may vary.

Who it’s for

Pick your seat on the bridge.

Store owners & site teams

Run the shop. Skip the admin faff.

Check today’s numbers from your phone, pack orders without missing a gift note, add a product with six variants before the kettle boils, and grow your list with a welcome pop-up. Your store stays on Webflow, design and all.

Small brands Food & drink Digital products UK sellers
  • Form enquiriesOne shared inbox
  • Works on your phoneBottom tab bar
  • Light or darkBoth
  • Publish to live siteOr save only
  • API tokenStays on the server

A proper admin panel. Zero migration.

Moving to Shopify means rebuilding your design, moving products and customers, redirecting URLs and retraining everyone. If what you really want is a better back office, there’s a shorter route.

  1. T-3

    Connect

    Connect your Webflow store. Flowcommander talks to it through the official Webflow API.

  2. T-2

    Command

    Reports, orders, products, variants and customers, all in one place, on desktop or phone.

  3. T-1

    Write back

    Every change goes straight back to Webflow. Publish to the live site, or just save.

Thinking of leaving Webflow for Shopify? Read this first →

Transmission received

“My client now gets a proper reporting dashboard and management platform that saves them so much time on admin.”
Paul Burnett, Process Black Design

On the roadmap

  • One-click "Connect with Webflow" login
  • Google Analytics conversion data
  • Low-stock alerts

Questions, answered

Do I have to move my store off Webflow?
No. That’s the whole point. Flowcommander connects to your existing Webflow store and writes changes straight back to it. Your design, CMS and checkout stay exactly where they are.

Where does my data live?
In Webflow. Orders, products and customers stay in your Webflow store, and Flowcommander reads and writes them through the official Webflow API. Your API token stays on our server and is never exposed in the browser.

Will it change my live site?
Only when you tell it to. When you edit a product you choose between “Publish to live site” and “Save to Webflow only”.

Can’t I already see form submissions in Webflow?
Yes. Webflow stores submissions in Site settings › Forms and can email you a notification for each one. What it doesn’t have is a shared workflow: who’s handling it, what’s still outstanding, notes, tags and the customer’s order history. That’s Forms Inbox.

Do I need Webflow Ecommerce?
For the store features (reports, orders, products, inventory), yes. Forms Inbox works on any connected Webflow site, store or not.

Which couriers get automatic tracking links?
Royal Mail, Parcelforce, DPD, Evri, Yodel, DHL, UPS, FedEx, USPS. Pick the courier, paste the tracking number, and the link fills itself in. Tracking is saved before the order is fulfilled, so Webflow’s “order shipped” email includes it.

Can I use it on my phone?
Yes. It works on desktop and phone, with a bottom tab bar on mobile. Light and dark themes too.

I’m an agency. Can I manage several client stores?
Yes. Switch between connected client sites from one login. See Flowcommander for agencies.

Does it do pop-ups and email capture?
Yes. Flowcommander adds on-site pop-ups and announcement bars with email capture to your Webflow store, with discount codes (shown straight away or after signup), targeting by page, delay, scroll depth, exit intent, device and frequency, and view, click and signup tracking per campaign. See pop-ups & email capture.

How much does it cost?
Single site is £29/month for one connected site and two team members. Agency is £49/month for five connected sites and five team members; additional sites are £15/month. See all plan details.
T-minus 5 minutes

Take the bridge.

Connect your Webflow store in a few minutes. Everything you change writes straight back to Webflow. No migration, no copy of your shop.

Connect your Webflow siteSee the live demo
  • Your data stays in Webflow
  • Read & write via the official Webflow API
  • Cancel anytime